Bauhaus Aesthetic包豪斯式的美学标准------大道至简 (4)
The way we're running the company, the product design, the advertising, it all comes down to this:
我们管理公司、设计产品、广告宣传的理念就是一句话:
Let's make it simple. Really simple."
让我们做得简单一点,真正的简单。”
Apple's design mantra would remain the one featured on its first brochure:
苹果奉行的这一原则也在它的第一版宣传册上得到了突出:
"Simplicity is the ultimate sophistication."
“至繁归于至简。”
Jobs felt that design simplicity should be linked to making products easy to use.
乔布斯认为,简约化设计的一个核心要素就是让人能直观地感觉到它的简单易用。
Those goals do not always go together.
设计上的简单并不总能带来操作上的简易。
Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate.
有时候,设计得太漂亮、太简化,用户用起来反而不会那么得心应手。
"The main thing in our design is that we have to make things intuitively obvious,"
“我们作设计的时候,最重要的事情就是让产品特性一目了然。”
Jobs told the crowd of design mavens.
乔布斯告诉一群设计专家。
For example, he extolled the desktop metaphor he was creating for the Macintosh.
作为例子,他高度赞扬自己为麦金塔电脑创造的桌面概念:
"People know how to deal with a desktop intuitively.
“人们直观上就知道该怎么处理桌面。
If you walk into an office, there are papers on the desk.
你走进办公室,桌子上有一堆文件。