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Small retailers look for ways to survive the holidays (2)
More than 30 million small businesses in the U.S. are struggling for footing in what should be their busiest quarter. A Visa survey taken in September found that 69% of small businesses still viewed the 2020 holiday season as a top sales opportunity–but retail looks vastly different when a health crisis is both upending the economy and changing the way we shop.
3000多万家美国小企业在本该最繁忙的季度苦苦挣扎。维萨（Visa）在9月进行了一项调查，发现69%的小企业仍认为2020年假日季是最佳销售机会，但随着一场健康危机颠覆经济、改变了我们的购物方式，零售行业大不如前了。
For one thing, spending this year will be lower overall, so while small businesses can expect to see a boost in sales over the winter holidays compared with recent months’ sales, it will likely be a smaller uptick than in past years. A September survey by Deloitte found that average retail sales for the year will increase by 1% to 1.5% over the holidays; by comparison, in 2019, that growth was 4.1%.
一方面，今年支出将面临整体下滑，尽管与近几个月相比，小型企业有望在冬季假期迎来销量增长，但增幅可能仍低于过去几年。德勤（Deloitte）9月的一项调查发现，今年平均零售销售额预计在假日期间增长1%~1.5%，相比于2019年，同期增幅为4.1%。
“We found this year that the overall spending per household was going to be down about 7%,” said Rodney Sides, Deloitte’s vice chairman of U.S. retail and distribution. “People are still spending money, but they’re changing how they’re spending it and what types of things they’re buying. Travel is down, but home decor is up.”
德勤美国区域零售和分销副总裁罗德尼·赛德斯表示：“我们发现，今年每个家庭的总支出将下降约7%，人们没有停止消费，但在改变消费方式和购买的商品种类。旅行方面支出减少，而家居视频方面支出有所增加。”
【积累表达】
struggle for 为……斗争/奋斗
foot in 涉足于
【重点词汇】
vastly ad.非常，很
upend v.使颠倒
uptick n.（程度或价值的）小幅上升
distribution n.（商品）经销，分销
如想了解更多2021年考研信息的考生可关注【华慧考研网】，即日起登录考研报名页面即可免费领取考前押题资料，也可直接登录华慧考研网课平台免费试听考研课程，如有疑问可免费咨询在线老师!
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More than 30 million small businesses in the U.S. are struggling for footing in what should be their busiest quarter. A Visa survey taken in September found that 69% of small businesses still viewed the 2020 holiday season as a top sales opportunity–but retail looks vastly different when a health crisis is both upending the economy and changing the way we shop.
3000多万家美国小企业在本该最繁忙的季度苦苦挣扎。维萨（Visa）在9月进行了一项调查，发现69%的小企业仍认为2020年假日季是最佳销售机会，但随着一场健康危机颠覆经济、改变了我们的购物方式，零售行业大不如前了。
For one thing, spending this year will be lower overall, so while small businesses can expect to see a boost in sales over the winter holidays compared with recent months’ sales, it will likely be a smaller uptick than in past years. A September survey by Deloitte found that average retail sales for the year will increase by 1% to 1.5% over the holidays; by comparison, in 2019, that growth was 4.1%.
一方面，今年支出将面临整体下滑，尽管与近几个月相比，小型企业有望在冬季假期迎来销量增长，但增幅可能仍低于过去几年。德勤（Deloitte）9月的一项调查发现，今年平均零售销售额预计在假日期间增长1%~1.5%，相比于2019年，同期增幅为4.1%。
“We found this year that the overall spending per household was going to be down about 7%,” said Rodney Sides, Deloitte’s vice chairman of U.S. retail and distribution. “People are still spending money, but they’re changing how they’re spending it and what types of things they’re buying. Travel is down, but home decor is up.”
德勤美国区域零售和分销副总裁罗德尼·赛德斯表示：“我们发现，今年每个家庭的总支出将下降约7%，人们没有停止消费，但在改变消费方式和购买的商品种类。旅行方面支出减少，而家居视频方面支出有所增加。”
【积累表达】
struggle for 为……斗争/奋斗
foot in 涉足于
【重点词汇】
vastly ad.非常，很
upend v.使颠倒
uptick n.（程度或价值的）小幅上升
distribution n.（商品）经销，分销
如想了解更多2021年考研信息的考生可关注【华慧考研网】，即日起登录考研报名页面即可免费领取考前押题资料，也可直接登录华慧考研网课平台免费试听考研课程，如有疑问可免费咨询在线老师!
私人定制,专业老师一对一辅导 考研轻松过!
点击查看:
华慧2022年考研英语(一）私人定制班-1对1个性化辅导（20次）助您轻松过关！
